Client before cash or face the backlash

A 2013 review of the cosmetic surgery industry carried out by Sir Bruce Keogh has resulted in new rules published today by the General Medical Council.

This follows the recent scandal involving faulty PIP breast implants, which used industrial silicone with a risk of rupture or splitting (see more on this here).

Chairman of the GMC, Professor Terence Stephenson said “Patients considering whether to have such a procedure need honest and straightforward advice which allows them to understand the risks as well as the possible benefits. It is a challenging area of medicine which deals with patients who can be extremely vulnerable.”

The rules, which come into force in June, aim to stop surgeons and companies placing profit before patient safety and will ban a number of dubious practices including two-for-one offers.

Further, the rules place an emphasis on ensuring that patients are not rushed into making the decision to have cosmetic surgery.

The guidelines will also require patients to be given written information about the surgery including details of the medicines and products, such as implants, to be used in any procedure together with full and accurate records of any consultation.

The new guidelines look promising and should help to protect patients from avoidable problems and to ensure that anyone considering cosmetic surgery is properly informed of the risks involved.

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